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best to get the last are the It may sound like a lot of money to dole out, but the gaming of Amazon reviews can be big business: According to an analysis by the e-commerce consultant Pattern, a one-star increase on an Amazon listing can pump up sales by as much as 26 percent, which is why so many sellers are juking the stats. According to the fraudulent-review-detection service Fakespot, around 42 percent of 720 million Amazon reviews assessed in 2020 were bogus. The review fraud is not distributed equally - with more scams in the $15 to $40 range of products, where brand names aren't a necessity. Think home goods and cheap-ish tech products that consumers don't expect to last forever. "When we look at categories where you can start drop-shipping a product and slapping on a logo and competing with other people, those have a lot of fraud," says Saoud Khalifah, founder of Fakespot. The most fraud-proof sector? "Books. You cannot fake a really detailed review talking about a book." The scam is pretty easy. A company making a generic product in Shenzhen or Chennai uses an intermediary to set up a Facebook group, Twitter account, or Telegram channel with a name that attracts users looking for free merch. Private groups like "Amazon Product Review" and the more clandestine "R**fund Aftr R**vew" bring in tens of thousands of people willing to write a few sentences and take a couple pictures in exchange for a product - and maybe $5 to $10 on top. (The cash bonus is usually paid on PayPal, which Amazon does not use.) It is beneficial to both the parties, the employee of Amazon and Amazon itself, as it allows the workers to earn more money and the organization also gets some extra helping hands at the time of large workload. They also do not need to hire or invest in other individuals for the work which occurs occasionally like the Amazon Prime Day Sale. can you make money from yelpbanggood fake reviews