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Forget the constant checking for product reviews and seller feedback. You will be notified whenever someone shares negative comments about your products or service, so you will be able to respond fast and help put things right. Hi there! I'm the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I'm not writing or working on projects. Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when Amazon.com began to court Chinese sellers. The decision has led to a flood of new products -- a 33% increase, by some accounts -- sold by hundreds of thousands of new sellers. Rooted in manufacturing hubs like Guangzhou and Shenzhen, they use Amazon's fulfillment program, FBA, to send large shipments of electronic goods directly to Amazon warehouses in the US. This rapid influx has spawned thousands of indistinguishable goods (chargers, cables, batteries, etc.). And it has prompted sellers to game the system. "It's a lot harder to sell on Amazon than it was 2 or 3 years ago," says Fahim Naim, an ex-Amazon manager who now runs an e-commerce consulting firm. "So a lot of sellers are trying to find shortcuts." Steve Lee, a Los Angeles-based vendor, is among them: "You have to play the game to sell now," he says. "And that game is cheating and breaking the law...." The article points out that this is illegal. "Endorsements are required to be truthful," Mary Engel, Associate Director of the Federal Trade Commission's Division of Advertising Practices, tells the site. "If a reviewer has received something of value in exchange for their opinion, they need to clearly disclose that in the review." But instead, the review-watching site "ReviewMeta" analyzed 203 million Amazon reviews and found 11.3% (22.8 million) were untrustworthy -- while another site estimates the fake-review percentage is 30%. (Amazon's own estimate? "Less than 1%") ReviewMeta also spotted more than 2 million "unverified" reviews just in March of 2019 -- 99.6% of which were five-star. "They're almost all for these off-brand, cheap electronic products: Phone chargers, headphones, cables. Generic things that are super cheap to manufacture, have good margins, and get a ton of searches." In order to compete with exchanges, these market makers and trading venues pay brokerages (in this case, Robinhood) through rebates for sending them buy/sell orders, which is a process known as payment for order flow, or PFOF. Robinhood offers a premium account membership program called Robinhood Gold, which costs users $5 a month. amazon mechanical turk not getting paidresume reviewer